I think different designers have different points of view and different strong personalities can influence the way certain cities are perceived.

I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating within.

I grew up in a Cleveland suburb called Parma, Ohio. Somewhere along the way I fell in love with a typeface called Bodoni. It turns out that Giambattista Bodoni had his foundry in Parma, Italy. So I pick Bodoni because us guys from Parma have to stick together.

I'm not sure about my design work every time.

The truth about logos is that they are not that hard to do.

Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.

A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for. Maybe you should be trying to come up with something that will really become associated with a moment in time, a few weeks, that happened, period. Then you look back, think about it and connect it with that time. It may look dated later but it will be still be evocative.