Not everything is design. But design is about everything. So do yourself a favor: be ready for anything.

A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for.

No one loves authenticity like a graphic designer. And no one is quite as good at simulating it.

Simplicity, wit, and good typography.

If you ask people in the US what logos they like and recognise, they'll name Target or Nike.

Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.

In the US you have New York, San Francisco, Los Angeles, Boston, Miami and dozens of other cities; a few of them have a really strong visual character. But even with those there is just too much space between them and too many people.