Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.
Michael BierutI'm not an expert in typefaces that serve scientific writing, but I'd guess that's another dozen or two.
Michael BierutBE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.
Michael BierutI actually think it almost works the other way sometimes: making a college textbook, say, look really "user friendly" tends to also make it look less "serious," even if nothing changes other than the design treatment.
Michael Bierut