It's a cliché, but typefaces are really just ingredients.

Simplicity, wit, and good typography.

Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the words.

I'm not sure about my design work every time.

I think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this crossover.

Certain kinds of typeface design and typographic design are designed to persuade: we can make this company look modern if we use a crisp sans serif typeface, or we can make this restaurant look like its been around forever if we use typefaces and layout styles that have been around forever too. But there are other categories, and ballot design is one of them, where the goal should be to be purely functional. There have been notable failures in this category.

The problem contains the solution.