It's a cliché, but typefaces are really just ingredients.

A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for.

If you can announce the Higgs Boson in Comic Sans, clearly anybody can do anything.

I believe sans serif typefaces - today upheld as models of neutrality and legibility - were called "Grotesques" in the 19th century because people thought they were hideous. But now we're used to them.

If typography is calling attention to itself, it's taking that attention away from what the words are saying.

I can see how some people get sentimental about how we used to do things in 'the good old days' but in a way I just think they are being nostalgic for the way they were brought up.

Graphic design is the fiction that anticipates the fact.