There are a lot of things that go into creating success. I don't like to do just the things I like to do. I like to do things that cause the company to succeed. I don't spend a lot of time doing my favorite activities.

There's always an opportunity to make a difference

If you have to go through life being unhappy to conform to society around you, that's not a very good deal.

I believe that you have to understand the economics of a business before you have a strategy, and you have to understand your strategy before you have a structure. If you get these in the wrong order, you will probably fail.

By questioning all the aspects of our business, we continuously inject improvement and innovation into our culture.

The point is, you can't keep doing the same thing and expect it to keep working.

I had to give it a full go and see what happened.