It had always made sense to me to build a business based on what people really wanted, rather than guess what we thought they might want.
If you look at innovation, it doesn't just occur in the lab.
By questioning all the aspects of our business, we continuously inject improvement and innovation into our culture.
Ignore the people who tell you it won't work, and hire people who embrace your vision.
Anything that can be measured can be improved
If you have to go through life being unhappy to conform to society around you, that's not a very good deal.