The problem with most failing businesses is not that their owners don?t know enough about finance, marketing, management, and operations - they don?t, but those things are easy enough to learn - but that they spend their time and energy defending what they think they know. My experience has shown me that the people who are exceptionally good in business aren?t so because of what they know but because of their insatiable need to know more.

Great businesses are not built by extraordinary people but by ordinary people doing extraordinary things.

If your business requires your presence you don't have a business, you have a job.

What is your Primary Aim? Where is the script to make your dreams come true?

You have to see the pattern, understand the order and experience the vision.

If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic!

Organize around business functions, not people. Build systems within each business function. Let systems run the business and people run the systems. People come and go but the systems remain constant.