The E Myth. Most entrepreneurs are merely technicians with an entrepreneurial seizure. Most entrepreneurs fail because you are working IN your business rather than ON your business.
Michael GerberWith no clear picture of how you wish your life to be, how on earth are you going to live it?
Michael GerberThe problem with most failing businesses is not that their owners don?t know enough about finance, marketing, management, and operations - they don?t, but those things are easy enough to learn - but that they spend their time and energy defending what they think they know. My experience has shown me that the people who are exceptionally good in business aren?t so because of what they know but because of their insatiable need to know more.
Michael GerberIf your business depends on you, you donโt own a businessโyou have a job. And itโs the worst job in the world because youโre working for a lunatic!
Michael Gerber