The E Myth. Most entrepreneurs are merely technicians with an entrepreneurial seizure. Most entrepreneurs fail because you are working IN your business rather than ON your business.

Most entrepreneurs fail because they are working IN their business rather than ON their business.

Organize around business functions, not people. Build systems within each business function. Let systems run the business and people run the systems. People come and go but the systems remain constant.

Systems run the business and people run the systems.

The entrepreneur in us sees opportunities everywhere we look, but many people see only problems everywhere they look. The entrepreneur in us is more concerned with discriminating between opportunities than he or she is with failing to see the opportunities.

Systems permit ordinary people to achieve extraordinary results predictably.

Building a World Class Company is a commitment to the integration of passion, purpose, and practice.