I could never release something on the label I didn't personally love. The label's really an extension of my own musical career, and I'm intensely involved with every aspect personally, so it'd be a betrayal to myself if I released something simply because I thought it would make money.
Michael GiraI like loud electric guitars because I like how you can just lose your entire being in the sound.
Michael GiraI wanted to challenge myself and move into something new. I felt that using the name Swans and the sonic attitude that that engenders was what I needed to move forward musically, and it's led to lots of new things.
Michael GiraMaking those CDs, signing them, numbering them, packing them. It takes hundreds of hours, but it's worth it because I'm able to do the thing I love.
Michael Gira