In America, writers are afforded the freedom to express themselves in unlimited manners. Creative liberty is a privilege.

In America, writers are afforded the freedom to express themselves in unlimited manners. Creative liberty is a privilege.

The Alessi relationship and the Target one has broadened the role of architects in society and broadened the concept that design belongs to everyone.

Architectural and product designs have a narrative capacity - you can start to tell a story about them and imagine a lot of things.

I have architects write to me and ask me: How do you - and what do you do to - design the magic thing? I answer that very carefully. It's not necessarily about what you do, but the clients you do it for. You should write to Target, not me.

I learned in architecture that you have to have a real plan. You have to have a client, they have to have distribution, start-up money, and have a vision of where it's going to go. All this has to be settled before you start, or else your work is just a story.

I stayed true to what I thought was good design no matter who it was for.