All companies have many opportunities. Strategy is about allocation of resources and priorities.

I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.

Take an expansive view of the consumers needs and expand beyond your current boundaries.

A curious mind does not say to consumers "What do you want?" A curious mind understands context, understands behavior, understands spending and spending patterns - the accumulation of a day's purchases, or spending over a week or a year. A curious mind asks the questions that open up the consumer to talk about her latent dissatisfactions, hopes, wishes, and dreams.

Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.

Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.

My best clients tell stories that inspire. They tell stories about situations that you can identify with.