Take giant leaps. Too many companies are into incremental innovation. The only thing that moves markets is violent turns. Major differences. Don't get caught in the trap of small steps.

Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.

Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.

Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.

Many companies routinely do things that are not important. They fail to prioritize. They get involved with details that don't matter.

Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.

A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.