Epidemics of "bad" voice can kill your reputation overnight.

You make money when you get visitors to go through the entrance at capacity.

Find out what schismogenesis means. Schismogenesis is anthropology. It says relationships between people are not stable. They are either moving up or moving down. The same is true for brands. You need to understand where you are.

Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.

A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.

I believe in classic ideas. They are timeless. They are forever. There are many fads in management.

Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important "characters". Because, you know, they really are.