Take an expansive view of the consumers needs and expand beyond your current boundaries.
Michael J. SilversteinPeople underestimate the power of the Internet. For some consumers, it is the source of all information. Younger adults are on their phones more than they watch television. They don't read newspapers. It is their real world. It is not a set of virtual lenses.
Michael J. SilversteinMany companies routinely do things that are not important. They fail to prioritize. They get involved with details that don't matter.
Michael J. Silverstein