Business operators that really deeply care about their employees and consumers deliver the right response every day.

Original research starts all inspiration. Get inside the head of the consumer. Understand their needs, hopes and dreams. Deliver to their expectation. Have your team do the work. They will then have the framework for the solution. If they believe and they understand, the results will be their results.

Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.

People underestimate the power of the Internet. For some consumers, it is the source of all information. Younger adults are on their phones more than they watch television. They don't read newspapers. It is their real world. It is not a set of virtual lenses.

Truth is so difficult to hear about. It must be experienced.

Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand them, the context for their needs and their major dissatisfactions.

The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.