Business operators that really deeply care about their employees and consumers deliver the right response every day.

Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.

The top 25 at every company really set the tone. Everyone watches them. They need to be present and focused. No slackers at the top. They need to meet in combination every recruit. They need to meet them on the first day. They need to teach by example. This is the lesson that great companies teach.

Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important "characters". Because, you know, they really are.

A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.

People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.

A curious mind does not jump to conclusions but tests carefully and thoroughly. A curious mind will draw on all of life's experience to get to the big "uh huh." The curious cut the data by quintile, by segment, and by user.