If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.

The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.

Many companies routinely do things that are not important. They fail to prioritize. They get involved with details that don't matter.

A curious mind does not jump to conclusions but tests carefully and thoroughly. A curious mind will draw on all of life's experience to get to the big "uh huh." The curious cut the data by quintile, by segment, and by user.

Original research starts all inspiration. Get inside the head of the consumer. Understand their needs, hopes and dreams. Deliver to their expectation. Have your team do the work. They will then have the framework for the solution. If they believe and they understand, the results will be their results.

Failure to make the tough but necessary choices means slow painful death.

Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.