If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.

Take an expansive view of the consumers needs and expand beyond your current boundaries.

Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.

Respond to your customer's dissatisfactions with precision and power.

For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are "odd" but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.

I believe in classic ideas. They are timeless. They are forever. There are many fads in management.

My best clients tell stories that inspire. They tell stories about situations that you can identify with.