If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.

Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.

Many companies routinely do things that are not important. They fail to prioritize. They get involved with details that don't matter.

Epidemics of "bad" voice can kill your reputation overnight.

Take an expansive view of the consumers needs and expand beyond your current boundaries.

Define a winning proposition that is consumer right and delivers margin accretion.

Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.