If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.

Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.

If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.

Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.

For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are "odd" but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.

My best clients tell stories that inspire. They tell stories about situations that you can identify with.

Better ramp up your virtual relationships. Companies think omni channel is the correct answer. This is not enough. The information explosion for consumers makes 24/7 and full and complete engagement possible.