We think the whole world's going to change, and forget that human beings are still human beings; we have the same five senses, we still interact the same way, we still love and hate the same way, but marketers lose track of that. But then it comes down to earth.

We're trying to fix this with the plan we've been floating. Now, the law says the transition ends in 2006 or - and the "or" is the only part that matters - 85 percent of Americans go buy a digital TV.

Unlike the phone system, which is engineered around an application, the Internet layered model allows you to, in essence, separate applications from infrastructure.

The comparison to the old world is something to get excited about. We have the potential for more choice and innovation, and a different regulatory environment that doesn't place as much weight on economic regulations of terms and conditions.

What scared me in that debate is that it's not about the ownership rules at all. The vast majority of people don't even know what the rules say, to be perfectly candid. Name all six of them.

So as I look at transitioning to the communication platforms of the future, I see that the beauty of Internet protocols is you get the separation of the layers between service and technology.

I love my DSL, but I love my WiFi more. And I probably get on the Internet 40 percent to 50 percent more because of the combination of those technologies.