Rule No.37 The whiter the bread, the sooner you’ll be dead.

Don't get your fuel from the same place your car does

Even people who like the kind of food on offer, are coming to recognize that eating from this food chain is not conducive to good health.

People have traditionally turned to ritual to help them frame and acknowledge and ultimately even find joy in just such a paradox of being human - in the fact that so much of what we desire for our happiness and need for our survival comes at a heavy cost.

Cooking meat over a fire is one of the most stirring of those ritual acts, usually performed outdoors, on special occasions, in public, and by men.

Do all your eating at a table.

In general, science journalism concerns itself with what has been published in a handful of peer-reviewed journals - Nature, Cell, The New England Journal of Medicine - which set the agenda.