The food system is a very complex beast. There are people who are going to get their food at Wal-Mart or at Safeway; they're not going to the farmers' market. Those people need choices too.
Michael PollanThe whole problem of industrial agriculture is putting all of your eggs in one basket. We need to diversify our food chains as well as our fields so that when some of them fail, we can still eat.
Michael PollanImagine for a moment if we once again knew, strictly as a matter of course, these few unremarkable things: What it is we're eating. Where it came from. How it found its way to our table. And what, in a true accounting, it really cost.
Michael Pollan