Okinawa, one of the longest-lived and healthiest populations in the world, practice a principle they call hara hachi bu: Eat until you are 80 percent full.

You want to say the thing that will drive everybody in the direction you want to go. But as a writer you have a pact with your readers that you'll be really straight with them at all times.

Better to pay the grocer than the doctor.

Avoid food products that make health claims. at meals and eat them only at tables. And no, a desk is not a table.

Time is the missing ingredient in our recipes-and in our lives.

...There's a lot of money in the Western diet. The more you process any food, the more profitable it becomes. The healthcare industry makes more money treating chronic diseases (which account for three quarters of the $2 trillion plus we spend each year on health care in this country) than preventing them.

The two things are synergistic, the health care crisis and the food crisis. Right now, to a large extent, the food industry's biggest product is patients for the health care industry and we have to break that.