That eating should be foremost about bodily health is a relatively new and, I think, destructive idea-destructive not just the pleasure of eating, which would be bad enough, but paradoxically of our health as well. Indeed, no people on earth worry more about the health consequences of their food choices than we Americans-and no people suffer from as many diet-related problems. We are becoming a nation of orthorexics: people with an unhealthy obsession with healthy eating.

We used to eat economically. One of the things that happened is that we lost the cultural skills that used to allow people to eat well cheaply. For example making three or four meals from a chicken, rather than buying chicken breasts.

Organic Oreos are not a health food. When Coca-Cola begins selling organic Coke, as it surely will, the company will have struck a blow for the environment perhaps, but not for our health. Most consumers automatically assume that the word "organic" is synomymous with health, but it makes no difference to your insulin metabolism if the high-fructose corn syrup in your soda is organic.

While it is true that many people simply can't afford to pay more for food, either in money or time or both, many more of us can. After all, just in the last decade or two we've somehow found the time in the day to spend several hours on the internet and the money in the budget not only to pay for broadband service, but to cover a second phone bill and a new monthly bill for television, formerly free. For the majority of Americans, spending more for better food is less a matter of ability than priority. p.187

A tension has always existed between the capitalist imperative to maximize efficiency at any cost and the moral imperatives of culture, which historically have served as a counterweight to the moral blindness of the market. This is another example of the cultural contradictions of capitalism - the tendency over time for the economic impulse to erode the moral underpinnings of society. Mercy toward the animals in our care is one such casualty.

Wrangham cites several studies indicating that in fact humans don't do well on raw food: they can't maintain their body weight, and half of the women on a raw-food regimen stop menstruating. Devotees of raw food rely heavily on juicers and blenders, because otherwise they would have to spend as much time chewing as the chimps do. It is difficult, if not impossible, to extract sufficient energy from unprocessed plant matter to power a body with such a big, hungry brain.

You cannot eat apples planted from seeds. They must be grafted, cloned.