In Joel's view, that reformation begins with people going o the trouble and expense of buying directly from farmers they know - "relationship marketing," as he calls it. He believes the only meaningful guarantee of integrity is when buyers and sellers can look one another in the eye, something few of us ever take the trouble to do. "Don't you find it odd that people will put more work into choosing their mechanic or house contractor than they will into choosing the person who grows their food?"
Michael PollanEven people who like the kind of food on offer, are coming to recognize that eating from this food chain is not conducive to good health.
Michael PollanFor though we may be the Earth's gardeners, we are also its weeds. And we won't get anywhere until we come to terms with this crucial ambiguity about our role - that we are at once the problem and the only possible solution to the problem.
Michael PollanI realize that at a certain point if we're going to change our food system, it's going to be the next generation that's going to be critical. This generation is very interested in food issues, very concerned about things like animal welfare and the impact of the food system on the environment.
Michael Pollan