I mean, we're really making a quantum change in our relationship to the plant world with genetic modification.

Organic Oreos are not a health food. When Coca-Cola begins selling organic Coke, as it surely will, the company will have struck a blow for the environment perhaps, but not for our health. Most consumers automatically assume that the word "organic" is synomymous with health, but it makes no difference to your insulin metabolism if the high-fructose corn syrup in your soda is organic.

The first step towards solving the omnivore's dilemma is knowledge: eating with full consciousness. When that happens, I have a lot of confidence that people will make good choices.

I've always been interested in plants because I'm a gardener, so I have a basic understanding of botany and things like that, but it's all self-taught.

Johnny Appleseed was revered . . he was . . . an evangelist (of a doctrine veering perilously close to pantheism).

Dreams of innocence are just that; they usually depend on a denial of reality that can be its own form of hubris.

Once you introduce the issue to young people and suggest to them that they have the ability to vote with their forks, either by positively going for certain kinds of foods or rejecting other kinds of foods, they realize that this is a responsibility and an opportunity to shape the world a little bit by their own choices.