...There's a lot of money in the Western diet. The more you process any food, the more profitable it becomes. The healthcare industry makes more money treating chronic diseases (which account for three quarters of the $2 trillion plus we spend each year on health care in this country) than preventing them.

A lawn is nature under totalitarian rule.

The two things are synergistic, the health care crisis and the food crisis. Right now, to a large extent, the food industry's biggest product is patients for the health care industry and we have to break that.

Don't eat anything your great-grandmother wouldn't recognize as food.

If we address frankly what is evoked by cheese, I think it becomes clear why so little is said. So what does cheese evoke? Damp dark cellars, molds, mildews and mushrooms galore, dirty laundry and high school locker rooms, digestive processes and visceral fermentations, he-goats which do not remind of Chanel ... In sum, cheese reminds of dubious, even unsavory places, both in nature and in our own organisms. And yet we love it.

Don't eat anything incapable of rotting.

Avoid food products that make health claims. at meals and eat them only at tables. And no, a desk is not a table.