Twenty thousand birds moved away from me as one, like a ground-hugging white cloud, clucking softly.

We're supposed to show people how the world is, to give them the tools they need to make good decisions as citizens or consumers. Depending on what your values are - the environment, your health, animal welfare - the answers are going to be different for every person.

The whole problem of industrial agriculture is putting all of your eggs in one basket. We need to diversify our food chains as well as our fields so that when some of them fail, we can still eat.

That eating should be foremost about bodily health is a relatively new and, I think, destructive idea-destructive not just the pleasure of eating, which would be bad enough, but paradoxically of our health as well. Indeed, no people on earth worry more about the health consequences of their food choices than we Americans-and no people suffer from as many diet-related problems. We are becoming a nation of orthorexics: people with an unhealthy obsession with healthy eating.

You want to say the thing that will drive everybody in the direction you want to go. But as a writer you have a pact with your readers that you'll be really straight with them at all times.

Experiences that banish irony are much better for living than for writing.

The growth of the American food industry will always bump up against this troublesome biological fact: Try as we might, each of us can only eat about fifteen hundred pounds of food a year. Unlike many other products - CDs, say, or shoes - there's a natural limit to how much food we each can consume without exploding. What this means for the food industry is that its natural rate of growth is somewhere around 1 percent per year - 1 percent being the annual growth rate of American population. The problem is that [the industry] won't tolerate such an anemic rate of growth.