The essence of strategy is that you must set limits on what you're trying to accomplish.

A strategy delineates a territory in which a company seeks to be unique.

The ability to change constantly and effectively is made easier by high-level continuity.

Strategy is choice. Strategy means saying no to certain kinds of things.

If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.

Technology has given us this wonderful opportunity to have low energy costs. We have to seize that, rather than keep debating and discussing and fighting over it.

The company without a strategy is willing to try anything.