Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.

The underlying principles of strategy are enduring, regardless of technology or the pace of change.

Without a goal analytics is aimless and worthless.

If a strategy meets a goal: It's working. If a strategy meets a target: It's a success.

The thing is, continuity of strategic direction and continuous improvement in how you do things are absolutely consistent with each other. In fact, they're mutually reinforcing.

The chief strategist of an organization has to be the leader - the CEO.

The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy.