The essence of strategy is choosing what not to do.

If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.

Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do.

Health care historically has been a very siloed field that's organized around medical specialties - urology, cardiac surgery, and so forth - and around the supply of these specialty services. The patient is the ping-pong ball that moves from service to service.

The underlying principles of strategy are enduring, regardless of technology or the pace of change.

Companies operating in urban communities have a tremendous ripple effect.

Risk is a function of how poorly a strategy will perform if the 'wrong' scenario occurs.