Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
The ability to change constantly and effectively is made easier by high-level continuity.
Strategy is choice. Strategy means saying no to certain kinds of things.
A strategy delineates a territory in which a company seeks to be unique.
A target should go with every goal. A target is the value that defines success.
Without a goal analytics is aimless and worthless.