Risk is a function of how poorly a strategy will perform if the 'wrong' scenario occurs.
Michael PorterThe essence of strategy is that you must set limits on what you're trying to accomplish.
Michael PorterCompetitiveness is defined as the ability of companies to compete while maintaining or improving the average standard of living. If you are cutting wages to become more competitive, that's not really more competitive. It's raising the skill and the efficiency of those workers so that they can support and sustain that higher wage.
Michael Porter