The essence of strategy is that you must set limits on what you're trying to accomplish.
Innovation is the central issue in economic prosperity.
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
You can't be all things to all people.
Operational effectiveness and strategy are both essential to superior performance.
If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems.