Risk is a function of how poorly a strategy will perform if the 'wrong' scenario occurs.

There's a fundamental distinction between strategy and operational effectiveness.

Sound strategy starts with having the right goal

Operational effectiveness and strategy are both essential to superior performance.

The essence of strategy is choosing what not to do.

The ability to change constantly and effectively is made easier by high-level continuity.

A strategy delineates a territory in which a company seeks to be unique.