Risk is a function of how poorly a strategy will perform if the 'wrong' scenario occurs.

If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems.

If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.

Efforts to preserve all industries will lower the national standard of living.

The essence of strategy is choosing what not to do.

The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy.

Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.