Ultimately, health care fails the most basic test. It's not organized around the needs of the patient.

A target should go with every goal. A target is the value that defines success.

Innovation is the central issue in economic prosperity.

If a strategy meets a goal: It's working. If a strategy meets a target: It's a success.

Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do.

The underlying principles of strategy are enduring, regardless of technology or the pace of change.

If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems.