Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.

There's a fundamental distinction between strategy and operational effectiveness.

Operational effectiveness and strategy are both essential to superior performance.

You can't be all things to all people.

Strategic thinking rarely occurs spontaneously

If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems.

Companies operating in urban communities have a tremendous ripple effect.