People have enough ideas. The real question is "Which ideas are you going to use?".

I believe that if one can understand one's false personality or ego, then they can develop self-awareness and the manifesting of that self-awareness is leadership. Such a leader sets up the mechanisms within which creativity can flourish, and managers turn this into innovations in the marketplace and society. But it's never as clear-cut as I'm making it sound. It's much more dynamic, chaotic and fascinating in the way it plays out. That's why people have to operate more from their inner essence; it's the other constant that copes with the legendary constant of change.

In order to deal with the chaos that exists in the world today, you need some grounding. That grounding best comes from knowing who you are.

Paying attention at every moment, forms a new relationship to time. In some magical way, by slowing down, you become more efficient, productive, and energetic, focusing without distraction directly on the task in front of you. Not only do you become immersed in the moment, you become that moment.

You must set up measurement of results and celebrate small victories as you go along. I have observed that any creativity initiative gets about an eighteen-month grace period. If there aren't any tangible results in a year and a half, despite the strongest commitment, someone in the organization is going to start questioning the whole program.

When you are living with the exhortation or live-with "Be in the World But Not of It," you experience your connection with all and the possibility of co-creativity and collaboration with those around you. You see an oneness in the world as opposed to warfare, even with those who are your enemies. You are not of the world of conflict, even though you have the strength to deal with it and turn it around. You have compassion in the sense of seeing the highest in yourself and then seeing that in others.

The more I do this creative work teaching the "Personal Creativity in Business" course at Stanford the more I realize that business is about people in groups being creative in their own way. If business creativity does not allow individual development, then it isn't sustainable. But if business creativity means people bringing out their best and developing that, then amazing things can happen - not only for the business but also more importantly for the individual and the surrounding community.