Executives run organizations. In business, we need executives who have clarity, people who are in touch with themselves. Then, in leadership and management positions, they can be good role models and leaders. The people I know who have really moved their organizations are scrupulous role models. They are so clear about honesty, integrity, openness, mutual self-respect, dignity for the individual, and creativity, that they don't deviate from these principles at all in their behavior.

I think that that phrase from the Bible is one of the best definitions of "creative." When you are creative, you are in the world in the sense that you see what it is and know its problems and possibilities. But you are not of the world in the sense that you are not caught up in external things and are coming from your inner resources to create approaches that are yours alone and have potential to change the world.

Living with the exhortation "Be in the World But Not of It," stimulates the best of your analytical skills, deepens your intuition, eliminates destructive competition, develops your skills and creativity serially and painlessly, and develops concentration, efficiency, accuracy, and humor. And that's what a creative life is all about: making it a work of art.

Often when people are claiming that they are not creative, they mean that they are not artists, writers, athletes, or any other media types demonstrating creativity. Or they know someone who always seems to have a lot of ideas and know that they can't match that. We all have a tendency to idolize those who create what we see in the media. I think it's better to use these people as models rather than idols, especially when these people have aspects of their lives that are similar to us. Then we can take their inspiration as we go on to be creative in our own way in our own lives.

The less judgment the more curiosity, and the more curiosity the more creativity.

Everyone is creative, but me and my colleagues are using a different definition of creativity than is implied when people say they are not creative. We believe that people are being creative if they are bringing out their highest inner resources to improve their lives and those around them. Those who are living from their core, and doing what they are destined to do, are being creative, no matter how mundane their work or profession might seem.

If there is one characteristic that signals creativity in business, it might be follow-through.