Which I think is great. I don't think there's nothing wrong with it. If you look in most professional sports, they're run by Jewish people. If you look at a lot of most successful corporations and stuff, more businesses, they're run by Jewish. It's not a knock, but they are some crafty people.

Executives run organizations. In business, we need executives who have clarity, people who are in touch with themselves. Then, in leadership and management positions, they can be good role models and leaders. The people I know who have really moved their organizations are scrupulous role models. They are so clear about honesty, integrity, openness, mutual self-respect, dignity for the individual, and creativity, that they don't deviate from these principles at all in their behavior.

Living with the exhortation "Be in the World But Not of It," stimulates the best of your analytical skills, deepens your intuition, eliminates destructive competition, develops your skills and creativity serially and painlessly, and develops concentration, efficiency, accuracy, and humor. And that's what a creative life is all about: making it a work of art.

I think that that phrase from the Bible is one of the best definitions of "creative." When you are creative, you are in the world in the sense that you see what it is and know its problems and possibilities. But you are not of the world in the sense that you are not caught up in external things and are coming from your inner resources to create approaches that are yours alone and have potential to change the world.

The more I do this creative work teaching the "Personal Creativity in Business" course at Stanford the more I realize that business is about people in groups being creative in their own way. If business creativity does not allow individual development, then it isn't sustainable. But if business creativity means people bringing out their best and developing that, then amazing things can happen - not only for the business but also more importantly for the individual and the surrounding community.

Everyone is creative, but me and my colleagues are using a different definition of creativity than is implied when people say they are not creative. We believe that people are being creative if they are bringing out their highest inner resources to improve their lives and those around them. Those who are living from their core, and doing what they are destined to do, are being creative, no matter how mundane their work or profession might seem.

I believe that if one can understand one's false personality or ego, then they can develop self-awareness and the manifesting of that self-awareness is leadership. Such a leader sets up the mechanisms within which creativity can flourish, and managers turn this into innovations in the marketplace and society. But it's never as clear-cut as I'm making it sound. It's much more dynamic, chaotic and fascinating in the way it plays out. That's why people have to operate more from their inner essence; it's the other constant that copes with the legendary constant of change.