It is very likely that many firms spend more on advertising than, for their own best interests, they should.

Objectivity, in this sense, means that a person's statements about the world can be trusted if they are submitted to established rules deemed legitimate by a professional community. Facts here are not aspects of the world, but consensually validated statements about it.

Buy me and you will overcome the anxieties I have just reminded you of

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.