Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.

Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company is important and prosperous.

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

If advertising is not an official or state art, it is nonetheless clearly art.

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.