The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials

Sales may lead to advertising as much as advertising leads to sales.

Advertising generally works to reinforce consumer trends rather than to initiate them.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.