Topical-sketch writing were incredibly rational and well reasoned: don't do a joke if the subject doesn't deserve it. An ad hominem attack on someone might get you a cheap laugh, but it doesn't earn you any long-term trust. The biggest rule was: you attack whoever's in power. Don't bring your personal bias to the table.
Michael SchurAs a viewer of TV shows, I always like shows more when I just feel like the people in charge have a plan. You can just tell sometimes, 'Oh, there's a plan there. They have an idea for how this is going to unfold.'
Michael SchurDespite the insanity of using whether you would want to have a beer with someone as a legitimate reason for voting for or against them, I always felt that is indicative of a massive problem in politics: It matters as much what your personality is as how smart you are or how good you are at your job. That is a huge, huge problem. A lot of people who are very smart or very good at their jobs are not people I would want to ever have a beer with - but I would want them making massive policy decisions with huge implications for the future of the planet.
Michael SchurWith mockumentaries, the conceit is that the characters are being interviewed, so you can start a scene and cut to a character looking at the camera and saying, "I'm working on this project," instead of having to figure out ways for people to talk naturally about what they're doing. You see this problem in pilots - people end up explaining things to each other that they'd never explain in real life.
Michael SchurI think if you're too concerned with being cool or hip or liked, you can't really make good TV because sincerity and coolness are opposites.
Michael Schur