Topical-sketch writing were incredibly rational and well reasoned: don't do a joke if the subject doesn't deserve it. An ad hominem attack on someone might get you a cheap laugh, but it doesn't earn you any long-term trust. The biggest rule was: you attack whoever's in power. Don't bring your personal bias to the table.
Michael SchurIn a weird way, it's not different from any other kind of joke-telling. You make those calculations about jokes about celebrities: is this a fair hit or not? The stakes were higher because the whole world was crumbling around us, but in terms of joke-telling, it's all about feel.
Michael SchurThe best shows are always the ones that are very, very low-concept and just about great characters.
Michael SchurI think if you're too concerned with being cool or hip or liked, you can't really make good TV because sincerity and coolness are opposites.
Michael Schur