Topical-sketch writing were incredibly rational and well reasoned: don't do a joke if the subject doesn't deserve it. An ad hominem attack on someone might get you a cheap laugh, but it doesn't earn you any long-term trust. The biggest rule was: you attack whoever's in power. Don't bring your personal bias to the table.
Michael SchurA million years ago, when doing research about the world of municipal government, one thing that struck me is how often people's job titles changed - from one department to another, from the public to the private sector and back again. People move around a lot, everyone has her eye on some other, slightly better situation in some other corner of city hall. Plus governments are constantly shuffling and reorganizing and shuttering or condensing departments - they are often byzantine hodge-podges of fractured org charts lying atop a bed of shifting sand.
Michael SchurRule number one for the writers when we committed to the jump was: no hoverboards. No one is allowed to pitch that everyone is on hoverboards. It's going to be very very gently sci-fi.
Michael SchurIt's all about media culture and people on television, and that feeling comfortable, friendly, or warm toward a candidate [in the elections] is a reason people would emotionally attach themselves to that candidate. I get the mechanics of it, I just hate that it's true.
Michael Schur