I always wanted to create this community that would come and tell their own story, shoot it - and watch them. The idea is to not have one entity who creates the work, the project, and another entity who consumes it; the idea is people create their own work, like somebody cultivating his garden.

I think animation is a very truthful way to express your thoughts, because the process is very direct. That's what I've always liked about animation, particularly abstract animation. You go from the idea to execution, straight from your brain. It's like when you hear someone playing an instrument, and you feel the direct connection between the instrument and his brain, because the instrument becomes an extension of his arms and fingers. It's like a scanner of the brain and thought process that you can watch, or hear.

If people don't like the trailer, then blame it on the people who made the trailer.

You don't watch home movie for the technique, you watch because it's reminiscing on good moments you spent with your friends. It reflects you. It belongs to you. So I was thinking people could, instead of spending their money to go and see a blockbuster, make their own movies. Collect the money and make a new one every week. I thought it would be nice to create a world that makes this construct possible.

I don't mock things, which makes me more vulnerable to mockery myself. If you're cynical, you're protected from mockery. But I have to be nice. I don't think I have irony. A sense of humour, yes, but not irony.

My goal was to show that even if people work in a garage or a supermarket, they have very funny things to say. We never hear their voices.

Objectivity is very hard to achieve. It needs some research and patience. If you want to do something honest, you have to explore it a little longer.