Our kids didn't do this to themselves. They don't decide the sugar content in soda or the advertising content of a television show. Kids don't choose what's served to them for lunch at school, and shouldn't be deciding what's served to them for dinner at home. And they don't decide whether there's time in the day or room in the budget to learn about healthy eating or to spend time playing outside.

It's all about, you know, continuing to get to know ourselves in a very diverse and complicated country that is America. It is a wonderful place to live. But because it is so diverse, our challenges are complex.

Being a healthy woman isn't about getting on a scale or measuring your waistline. We need to start focusing on what matters-on how we feel, and how we feel about ourselves.

I mean, hope doesn't get actualized in three and a half years. If that were the case, we'd be out of luck as a country.

With this new initiative, Disney is doing what no major media company has ever done before in the United States. And what I hope every company will do going forward when it comes to the ads they show and the food they sell they're asking themselves one simple question: Is this good for our kids?

'Let's Move!' is not about having government tell people what to do, because government doesn't have all the answers.

I'm not asking any of you to make drastic changes to every single one of your recipes or to totally change the way you do business. But what I am asking is that you consider reformulating your menu in pragmatic and incremental ways to create healthier versions of the foods that we all love.