With this new initiative, Disney is doing what no major media company has ever done before in the United States. And what I hope every company will do going forward when it comes to the ads they show and the food they sell they're asking themselves one simple question: Is this good for our kids?
Michelle ObamaI've always tried to make sure that what I do really connects with the broader agenda of what my husband Barack Obama is trying to do.... But I also find that I have to be very passionate myself about the issue to be able to represent it well. One of the big issues that I've talked a lot about...is childhood health, nutrition and obesity.
Michelle Obama