One of the surest ways to enrich life is to make experiences less fleeting.

Today many American corporations spend a great deal of money and time trying to increase the originality of their employees, hoping thereby to get a competitive edge in the marketplace. But such programs make no difference unless management also learns to recognize the valuable ideas among the many novel ones, and then finds ways of implementing them.

Good design is a visual statement that maximizes the life goals of the people in a given culture (or, more realistically, the goals of a certain subset of people in the culture) that draws on a shared symbolic expression for the ordering of such goals.

The mood state Americans are in, on average, when watching television is mildly depressed.

Happiness does not simply happen to us. It's something that we make happen.

If you are interested in something, you will focus on it, and if you focus attention on anything, it is likely that you will become interested in it. Many of the things we find interesting are not so by nature, but because we took the trouble of paying attention to them.

But it is impossible to enjoy a tennis game, a book, or a conversation unless attention is fully concentrated on the activity.