Goals transform a random walk into a chase.

Today many American corporations spend a great deal of money and time trying to increase the originality of their employees, hoping thereby to get a competitive edge in the marketplace. But such programs make no difference unless management also learns to recognize the valuable ideas among the many novel ones, and then finds ways of implementing them.

Studying creativity is not an elite distraction, but provides one of the most exciting models for living.

If the firms that employ an increasing majority of the population are driven solely to satisfy the owner's greed at the expense of working conditions, of the stability of the community, and of the health of the environment, chances are that the quality of our lives will be worse than it is now.

Those periods of struggling to overcome challenges are what people find to be the most enjoyable times.

For a person to become deeply involved in any activity it is essential that he knows precisely what tasks he must accomplish, moment by moment.

Pleasure is an important component of the quality of life, but by itself it does not bring happiness. Pleasure helps to maintain order, but by itself cannot create a new order in consciousness.