Attention is psychic energy, and like physical energy, unless we allocate some part of it to the task at hand, no work gets done.

A Web site that promotes flow is like a gourmet meal. You start off with the appetizers, move on to the salads and entrees, and build toward dessert. Unfortunately, most sites are built like a cafeteria. You pick whatever you want. That sounds good at first, but soon it doesn't matter what you choose to do. Everything is bland and the same.

There are two main strategies we can try to improve the quality of life. The first is to try making external conditions match our goals. The second is to change how we experience external conditions to make them fit our goals better.

A business is successful to the extent that it provides a product or service that contributes to happiness in all of its forms.

Pain and pleasure occur in consciousness and exist only there

Most of us become so rigidly fixed in the ruts carved out by genetic programming and social conditioning that we ignore the options of choosing any other course of action. Living exclusively by genetic and social instructions is fine as long as everything goes well. But the moment bioloical or social goals are frustrated- which in the long run is inevitable - a person must formulate new goals, and create a new flow activity for himself, or else he will always waste his energies in inner turmoil.

Optimal experience is that rare occasion when we feel a sense of exhilaration, a deep sense of enjoyment that is long cherished and that becomes a landmark in memory for what life should be like.