Good design is a visual statement that maximizes the life goals of the people in a given culture (or, more realistically, the goals of a certain subset of people in the culture) that draws on a shared symbolic expression for the ordering of such goals.

Pain and pleasure occur in consciousness and exist only there

The germ of an idea doesn't make the sculpture that stands up... so the next stage is hard work

Optimal experience is that rare occasion when we feel a sense of exhilaration, a deep sense of enjoyment that is long cherished and that becomes a landmark in memory for what life should be like.

But to change all existence into a flow experience, it is not sufficient to learn merely how to control moment-by-moment states of consciousness. It is also necessary to have an overall context of goals for the events of everyday life to make senseTo create harmony in whatever one does is the last task that the flow theory presents to whose who wish to attain optimal experience; it is a task that involves transforming the entirety of life into a single flow activity, with unified goals that provide constant purpose.

Some individuals have developed such strong internal standards that they no longer need the opinion of others to judge whether they have performed a task well or not. The ability to give objective feedback to oneself is in fact the mark of the expert.

For better or worse, our future will be determined in large part by our dreams and by the struggle to make them real.