Entropy is the normal state of consciousness - a condition that is neither useful nor enjoyable.

When each of these three elements of vision-concern for excellence, for people and for the wider environment-are present, business is transformed from a tool for making profits into a creative, humane experiment for improving life.

A thoroughly socialized person is one who desires only the rewards that others around him have agreed he should long for - rewards often grafted onto genetically programmed desires.A person who cannot override genetic instructions when necessary is always vulnerable..The solution is to gradually become free of societal rewards and learn how to substitute for them rewards that are under one's own powers.

Good design is a visual statement that maximizes the life goals of the people in a given culture (or, more realistically, the goals of a certain subset of people in the culture) that draws on a shared symbolic expression for the ordering of such goals.

It is how people respond to stress that determines whether they will profit from misfortune or be miserable.

Creativity is any act, idea, or product that changes an existing domain, or that transforms an existing domain into a new one What counts is whether the novelty he or she produces is accepted for inclusion in the domain.

Half a century ago, the Austrian psychiatrist Viktor Frankl wrote that happiness cannot be attained by wanting to be happy - it must come as the unintended consequence of working for a goal greater than oneself.