Unless a person knows how to give order to her thoughts, attention will be attracted to whatever is most problematic at the moment.

Happiness is a condition that must be prepared for, cultivated , and defended privately by each person.

A business is successful to the extent that it provides a product or service that contributes to happiness in all of its forms.

If I had to express in one word what makes their [creative individuals'] personalities different from others, it's complexity. They show tendencies of thought and action that in most people are segregated. They contain contradictory extremes; instead of being an "individual," each of them is a "multitude."

It is not the skills we actually have that determine how we feel but the ones we think we have.

What does this contradictory pattern mean?one conclusion seems inevitable: when it comes to work, people do not heed the evidence of their senses. They disregard the quality of immediate experience, and base their motivation instead on the strongly rooted cultural stereotype of what work is supposed to be like. They think of it as an imposition, a constraint, an infringement of their freedom, and therefore something to be avoided as much as possible.

A person can make himself happy, or miserable, regardless of what is actually happening 'outside,' just by changing the contents of consciousness.