If we know what that set point is, we can predict fairly accurately when you will be in flow, and it will be when your challenges are higher than average and skills are higher than average.

Since the purpose of business is to satisfy existing desires, or stimulate new ones, if everyone were genuinely happy, there would be no need for business any longer.

Entropy is the normal state of consciousness - a condition that is neither useful nor enjoyable.

Even without success, creative persons find joy in a job well done. Learning for its own sake is rewarding.

Problems are solved only when we devote a great deal of attention to them and in a creative way...to have a good life, it is not enough to remove what is wrong with it. We also need a positive goal, otherwise why keep going? Creativity is one answer to that question - It provides one of the most exciting models for living.

If I had to express in one word what makes their [creative individuals'] personalities different from others, it's complexity. They show tendencies of thought and action that in most people are segregated. They contain contradictory extremes; instead of being an "individual," each of them is a "multitude."

If we agree that the bottom line of life is happiness, not success, then it makes perfect sense to say that it is the journey that counts, not reaching the destination.