We cannot deny the facts of nature, but we should certainly try to improve on them.

Since the purpose of business is to satisfy existing desires, or stimulate new ones, if everyone were genuinely happy, there would be no need for business any longer.

There will be no good business unless the majority comes to agree that we should demand more from business than large quarterly returns.

Competition is an easy way to get into flow.

Attention is like energy in that without it no work can be done, and in doing work is dissipated. We create ourselves by how we use this energy. Memories, thoughts and feelings are all shaped by how use it. And it is an energy under control, to do with as we please; hence attention is our most important tool in the task of improving the quality of experience.

One of the surest ways to enrich life is to make experiences less fleeting.

Only direct control of experience, the ability to derive moment-by-moment enjoyment from everything we do, can overcome the obstacles to fulfillment.